[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.zbiko.cz\/obleknete-lidi-do-reklamy\/#Article","mainEntityOfPage":"https:\/\/www.zbiko.cz\/obleknete-lidi-do-reklamy\/","headline":"Obl\u00e9kn\u011bte lidi do reklamy","name":"Obl\u00e9kn\u011bte lidi do reklamy","description":"Pokud m\u00e1 reklama na publikum zap\u016fsobit, a to v co nejmasov\u011bj\u0161\u00edm m\u011b\u0159\u00edtku, je naprosto logick\u00e9, \u017ee mus\u00ed tato nejprve zaujmout. A efektivn\u00ed osloven\u00ed co nej\u0161ir\u0161\u00edho okruhu publika b\u00fdv\u00e1 nejednou probl\u00e9mem. V\u017edy\u0165 v\u0161ichni dob\u0159e v\u00edme, jak…","datePublished":"2020-06-20","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.zbiko.cz\/author\/#Person","name":"","url":"https:\/\/www.zbiko.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b72fc1bf1bf254b4118ef99c1da35a199f5a8e7c33c2166eae92618994df57ea?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b72fc1bf1bf254b4118ef99c1da35a199f5a8e7c33c2166eae92618994df57ea?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"zbiko.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.zbiko.cz\/wp-content\/uploads\/vis%C3%ADc%C3%AD%20tri%C4%8Dka.jpg","url":"https:\/\/www.zbiko.cz\/wp-content\/uploads\/vis%C3%ADc%C3%AD%20tri%C4%8Dka.jpg","height":0,"width":0},"url":"https:\/\/www.zbiko.cz\/obleknete-lidi-do-reklamy\/","about":["Z\u00e1bava"],"wordCount":422,"articleBody":"   Pokud m\u00e1 reklama na publikum zap\u016fsobit, a to v co nejmasov\u011bj\u0161\u00edm m\u011b\u0159\u00edtku, je naprosto logick\u00e9, \u017ee mus\u00ed tato nejprve zaujmout. A efektivn\u00ed osloven\u00ed co nej\u0161ir\u0161\u00edho okruhu publika b\u00fdv\u00e1 nejednou probl\u00e9mem. V\u017edy\u0165 v\u0161ichni dob\u0159e v\u00edme, jak se ve\u0159ejnost k reklam\u011b vesm\u011bs stav\u00ed. Logicky negativn\u011b. Proto\u017ee ne\u017eijeme v dob\u00e1ch takzvan\u00e9ho minula, kdy byly podobn\u00e9 reklamy dostupn\u00e9 \u010dasto jen ze vz\u00e1cn\u00fdch z\u00e1padoevropsk\u00fdch zdroj\u016f a kdy jsme na n\u011b pokukovali se z\u00e1vist\u00ed v du\u0161i. Dnes, kdy\u017e u\u017e v\u0161echno je a kdy se n\u00e1m to sna\u017e\u00ed naopak kdekdo vnutit, u\u017e sm\u00fd\u0161l\u00edme docela jinak.Kdy\u017e tak vid\u00edme otravnou, vlezlou, stupidn\u00ed nebo jinak nel\u00edbivou reklamu v televizi, jdeme vesm\u011bs na chv\u00edli d\u011blat n\u011bco jin\u00e9ho, jen abychom se j\u00ed vyhnuli, reklamy v tisku v\u011bt\u0161inou maxim\u00e1ln\u011b p\u0159ejedeme pohledem, stejn\u011b jako ty na internetu\u2026Jak jenom oslovit lidi, aby se tomu propagovan\u00e9mu nevyh\u00fdbali s otr\u00e1ven\u00fdm v\u00fdrazem, ne-li p\u0159\u00edmo odporem?\u0158e\u0161en\u00edm se mohou st\u00e1t dejme tomu reklamn\u00ed tri\u010dka. A nen\u00ed si t\u011b\u017ek\u00e9 domyslet, pro\u010d tomu tak je.V prvn\u00ed \u0159ad\u011b jde v p\u0159\u00edpad\u011b tri\u010dek o ryze praktickou v\u011bc, kter\u00e9 se m\u016f\u017ee hodit. Proto\u017ee se v\u0161ichni mus\u00edme obl\u00e9kat. A co na tom, kdy\u017e se oble\u010deme do reklamy n\u011bkde, kde nen\u00ed vy\u017eadov\u00e1n odli\u0161n\u00fd a jednozna\u010dn\u011b dan\u00fd styl obl\u00e9k\u00e1n\u00ed? Takov\u00fdm reklamn\u00edm tri\u010dkem tak neopovrhne pomalu nikdo a roz\u0161\u00ed\u0159en\u00ed reklamy je tak zaji\u0161t\u011bno. A tato neunikne z\u00e1jmu publika, proto\u017ee kdo by odvracel zrak od sv\u00e9ho p\u0159\u00edtele, zn\u00e1m\u00e9ho nebo t\u0159eba i ciz\u00edho nabl\u00edzku se vyskytuj\u00edc\u00edho \u010dlov\u011bka jenom proto, \u017ee je tento tak trochu \u201achod\u00edc\u00edm billboardem\u2018?D\u00e1le pak takov\u00e1 reklama rovn\u011b\u017e d\u00e9le vydr\u017e\u00ed a \u00fa\u010dinkuje. To nen\u00ed jako to, co se za h\u0159\u00ed\u0161n\u00e9 pen\u00edze objev\u00ed na p\u00e1r vte\u0159in na televizn\u00ed obrazovce a zanedlouho u\u017e o tom zase nikdo nem\u00e1 ani potuchy.A v neposledn\u00ed \u0159ad\u011b \u010dasto podpo\u0159\u00ed efekt takov\u00e9 reklamy na tri\u010dku i to, co se v n\u00ed skr\u00fdv\u00e1. Nikoliv v reklam\u011b, n\u00fdbr\u017e v tri\u010dku samotn\u00e9m. Kdo z chlap\u016f by se r\u00e1d nepod\u00edval t\u0159eba na \u00fachvatn\u00e9 d\u00edv\u010d\u00ed vnady, na nich\u017e se n\u011bjak\u00e1 ta reklama py\u0161n\u011b dme?                                                                                                                                                                                                                                                                                                                                                                                                  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