[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.zbiko.cz\/porovnejte-a-monitorujte-vykonnost-manualnich-a-smart-bidding-strategii-s-timto-skriptem\/#Article","mainEntityOfPage":"https:\/\/www.zbiko.cz\/porovnejte-a-monitorujte-vykonnost-manualnich-a-smart-bidding-strategii-s-timto-skriptem\/","headline":"Porovnejte a monitorujte v\u00fdkonnost manu\u00e1ln\u00edch a Smart Bidding strategi\u00ed s t\u00edmto skriptem","name":"Porovnejte a monitorujte v\u00fdkonnost manu\u00e1ln\u00edch a Smart Bidding strategi\u00ed s t\u00edmto skriptem","description":"Nem\u016f\u017eete se rozhodnout, kterou p\u0159ihazovac\u00ed strategii si zvolit? V\u00e1h\u00e1te mezi manu\u00e1ln\u00edm a automatizovan\u00fdm p\u0159ihazov\u00e1n\u00edm? Nejste si jisti ohledn\u011b pou\u017e\u00edv\u00e1n\u00ed Smart Bidding, proto\u017ee v\u0161ichni o n\u011bm \u0159\u00edkaj\u00ed r\u016fzn\u00e9 v\u011bci a nikdo si nen\u00ed ni\u010d\u00edm jist\u00fd? \u00a0…","datePublished":"2020-02-09","dateModified":"2020-02-09","author":{"@type":"Person","@id":"https:\/\/www.zbiko.cz\/author\/#Person","name":"","url":"https:\/\/www.zbiko.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b72fc1bf1bf254b4118ef99c1da35a199f5a8e7c33c2166eae92618994df57ea?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b72fc1bf1bf254b4118ef99c1da35a199f5a8e7c33c2166eae92618994df57ea?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"zbiko.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.zbiko.cz\/porovnejte-a-monitorujte-vykonnost-manualnich-a-smart-bidding-strategii-s-timto-skriptem\/","wordCount":407,"articleBody":"Nem\u016f\u017eete se rozhodnout, kterou p\u0159ihazovac\u00ed strategii si zvolit? V\u00e1h\u00e1te mezi manu\u00e1ln\u00edm a automatizovan\u00fdm p\u0159ihazov\u00e1n\u00edm? Nejste si jisti ohledn\u011b pou\u017e\u00edv\u00e1n\u00ed Smart Bidding, proto\u017ee v\u0161ichni o n\u011bm \u0159\u00edkaj\u00ed r\u016fzn\u00e9 v\u011bci a nikdo si nen\u00ed ni\u010d\u00edm jist\u00fd?\u00a0Google m\u00e1 spoustu p\u0159ihazovac\u00edch strategi\u00ed, co\u017e je super. Av\u0161ak s\u00a0toliko mo\u017enostmi nen\u00ed v\u017edycky lehk\u00e9 poznat, kter\u00e1 je ta, kterou byste m\u011bli pr\u00e1v\u011b vy za\u010d\u00edt pou\u017e\u00edvat.\u00a0Je tu cel\u00e1 \u0159ada rad o tom, co funguje nejl\u00e9pe pro ostatn\u00ed lidi. Ale na sam\u00e9m konci dne, kl\u00ed\u010dov\u00e1 v\u011bc je to, abyste neust\u00e1le pokra\u010dovali s\u00a0testov\u00e1n\u00edm a monitorov\u00e1n\u00edm v\u00fdkonnosti vy sami. To v\u00e1m pom\u016f\u017ee u\u010dinit informovan\u00e1 rozhodnut\u00ed (hlavn\u011b, kdy\u017e do t\u00e9to sm\u011bsi p\u0159ihazujete tak\u00e9 Smart Bidding).\u00a0Ale pokud skute\u010dn\u011b pot\u0159ebujete n\u011bjakou tu zkratku\u2026. Tak tento skript je p\u0159esn\u011b pro v\u00e1s a kryje v\u00e1m z\u00e1da!\u00a0\tCo tento skript vlastn\u011b d\u011bl\u00e1?\u00a0Tento skript v\u00e1m dovol\u00ed monitorovat v\u00fdkonnost cel\u00e9 \u0161k\u00e1ly p\u0159ihazovac\u00edch strategi\u00ed ve va\u0161ich kampan\u00edch na z\u00e1klad\u011b p\u0159edem definovan\u00fdch metrik.\u00a0M\u016f\u017ee tak analyzovat po\u010det automatizovan\u00fdch a manu\u00e1ln\u00edch p\u0159ihazovac\u00edch strategi\u00ed, co\u017e zahrnuje manu\u00e1ln\u00ed CPC, manu\u00e1ln\u00ed CPV, manu\u00e1ln\u00ed CPM, C\u00edlen\u00ed na lokaci na str\u00e1nce vyhled\u00e1v\u00e1n\u00ed, maximalizaci kliknut\u00ed, maximalizaci hodnoty p\u0159evod\u016f a c\u00edlen\u00fd pod\u00edl v\u00a0hodnocen\u00ed.\u00a0Od sv\u00e9ho spu\u0161t\u011bn\u00ed byly strategie Smart Bidding souzeny s\u00a0odli\u0161n\u00fdmi v\u00fdsledky a dokonce i se sm\u00ed\u0161en\u00fdm p\u0159ijet\u00edm v\u00a0komunit\u011b. Nikdo nem\u016f\u017ee pop\u0159\u00edt fakt, \u017ee se neust\u00e1le zlep\u0161uj\u00ed, ale st\u00e1le to nejsou n\u011bjak\u00e9 naprosto univerz\u00e1ln\u00ed \u0159e\u0161en\u00ed ka\u017ed\u00e9 situace. A tohle je p\u0159esn\u011b ten moment, kdy p\u0159ijde n\u00e1\u0161 skript do hry.\u00a0Jakmile zv\u00fdrazn\u00edte a definujete, kter\u00e9 kampan\u011b a na kter\u00e9 p\u0159ihazovac\u00ed strategie by se m\u011bl skript d\u00edvat, vyplivne v\u00e1m hl\u00e1\u0161en\u00ed o n\u00e1sleduj\u00edc\u00edch metrik\u00e1ch: CPC, kliknut\u00ed, p\u0159evody, n\u00e1klady, CTR, dojmy a TOP pom\u011br dojm\u016f. A je\u0161t\u011b p\u0159edt\u00edm, ne\u017e se zept\u00e1te: ano, m\u016f\u017eete si pozm\u011bnit tyto metriky. Pokud byste n\u011bjak\u00e9 cht\u011bli p\u0159idat, sta\u010d\u00ed se pod\u00edvat ZDE.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Porovnejte a monitorujte v\u00fdkonnost manu\u00e1ln\u00edch a Smart Bidding strategi\u00ed s t\u00edmto skriptem","item":"https:\/\/www.zbiko.cz\/porovnejte-a-monitorujte-vykonnost-manualnich-a-smart-bidding-strategii-s-timto-skriptem\/#breadcrumbitem"}]}]